Not being unique about your branding
Brands are built at the intersection of psychology and science. While its impressions are made just within the first few seconds of experiencing your products or services. Competition is huge out there, without a strong, consistent Brand, consumers may see your company as just one of the many options. To build trust, you must create strong user experience what we claim as your Brand distinction. Each of your communication platforms must deliver a distinct message, experience and feeling that people will associate with your company.
Misaligned business goals and design strategy
Do you have a digital strategy in place? Your digital strategy should not be separate from your business plan but become the essence of business strategy. This could be the only way to ensure that you stay ahead of your competition in this digital era. Talk to your digital partners, put forth your business ideas and figure out the right solution before it is late to catch us to the race.
Not deploying the digital space efficiently
Digital is the way of the future. Every venture is becoming exposed to the digital age which doesn’t simply mean to have a website or a social media page. But the customer engagement and response that is driven by these platforms. Applying the human sciences while designing product is one of the most effective ways to reduce costs and cut complexity in a business yet make your audience feel fortunate.
Ignoring customer-centric design solution
Being product-driven really means being people-driven: using human-centred design to create great products, with a balance between design, engineering, and business imperatives. And the more deeply you understand the humans that you’re designing for, the more likely you are to succeed in your efforts.
Converging on short-term digital goals
Rome wasn’t built in a day. Nor Apple. Guess this example applies best these days. Unlikely, many businesses retain digital as the last in the priority list and not giving enough time to accomplish what is to be truly done. Companies always want to do it big but in a short span. Or there is always a ‘later’ towards great ideas that could apparently kill the market opportunity.
Inadequate, time and capital investment for Innovation
The successful exploitation of new ideas is crucial to a business being able to bring new and improved products and services to market, increase its efficiency and, most importantly, improve its profitability. Competition has increased as a result of wider access to new technologies and the increased trading and knowledge-sharing opportunities offered by the Internet.