I have heard from many entrepreneurs that they feel skeptical about the solution they receive from their vendors. There is always a gap between the design expectations and the end product.
Most business firms suffer the outcome of building up the inappropriate solution advised by their vendors. This situation has, unfortunately, become common these days, at least in our country- which often results in the consumer getting misled about the brand. Or the brand itself faces failure at the hands of the people who build it.
Ends never meet
The concept of design has often led to misunderstanding as a form of a sophisticated solution that satisfies a unique set of constraints. But in real-time, especially when it comes to working with clients or different teams, these constraints are rarely addressed.
Boundaries are hardly clear and transparent. Especially when it comes to consulting, design often stretches into irrelevant directions.
Where the mistakes originate
In case one, the clients interfere in every aspect of what the design team is supposed to be doing. With the very little knowledge the clients own, they dictate the experts on every move where true transformation is under siege. Simply give them your expectation and let the experts do their job.
And on another case, they right away hire an incompetent team. Though your aspiration may be huge- when in the wrong hands, the end product delivered to the market is highly questionable.
Has your vendor ever raised a question about your business objectives, the purpose of the service, or the solution you are looking to solve? Why would you count on a team to take care of your brand communication when they haven’t even understood the objective?
Better to work as a cohesive team
SinceweHaving extensive experience in brainstorming with clients and teams, we discovered a breakthrough. One of my most valuable lessons in design consulting was the importance of understanding our client’s needs.
“ To arrive at the most appropriate solution one must first Listen to their clients’ thoughts and opinions. ”
Rushing the early discovery phase
Finding the right design partner could be the most effective way to reduce costs and cut complexity in a business. It is essential to realize whom you have partnered with to build your brand and who can:
- Immerse into your business vision and take accountability
- Deliver solutions and not just the service.
- Be able to present you the big picture of their solution.
- Picturise the data, analytics, and strategy into a storyboard.
- Be transparent enough to predict the outcome and
- Endure short and long-term goals for your brand.
