When it comes to design innovation, freedom to creativity strikes an immense part. In these past 5 years we had come across so many conditions, where right from the inception of a great idea, the design team stand through varied questions from clients that could be a barrier in delivering quality products.
If you want to drive more value and results from your design initiatives, what if I suggested to stop asking these questions.
Can you do more with less?
Most design teams face an investment crisis which becomes a huge drawback to their clients, indeed. When a company isn’t enthusiastic about the investment they make to create the real value for their business, they have to face a severe outcome of the same. They either have to hire a less efficient team or compromise on the result of their enterprise branding.
“Its an irony to expect a design team create more business impact for their clients who don’t invest? “
What’s the ROI ?
This is a controversial proposal. This question scares innovation team and forces them to tell lies. They simply cannot answer it because it’s way too early to know what the ROI will be. So they either make up an answer and stretch the truth, or they throw buckets of speculative data at the question and hope no one notices that they aren’t answering it.
ROI is the actual measure of success for overall marketing initiatives—but it’s notoriously hard to predict.
What if that idea fails?
If failure is not accepted at your company, people and partners, the team might hold back to new ideas. And even if they try and fail, they won’t do it again. They will fear the retaliation against them. In an environment in which they feel they cannot try and innovate great ideas can quickly fizzle. Stay out of the predicting game. The team is going to test the idea to prove value and get back to you.
Shall we keep that for later?
If your focus is on short-term goals and results that might drive out ideas that take longer to mature. Ideas and thought don’t usually alter time to time. If you want half the idea to be implemented now and keep the rest for later you are literally ruining the Idea itself. It’s better to not do it at all. If you work for everyday targets and not for long-term benefits, you probably loosing out the innovation. Every activity has an opportunity cost.
It doesn’t need to be this way. Just find the right team and give them enough latitude. You’ll no longer need to be bothered about the outcome because the project will prove their value for the significant investments and time spent. What is also true is that some ideas can only be successfully and optimally executed when the environment best enables them.